ASAP Rocky showed up and she was right there with him. It took two weeks to try and get her to come out to Union Square, and we finally got her to show up. We had to track her down through Instagram. How did you even find the ISIS girl? I didn't even know BK Tidal Wave was her name. It was really fun because we had to track some of these people down, find them, and get them all in the same spot. BK Tidal Wave, who's the famous "ISIS killed Biggie" girl. We got Blakk Stakkz, who's a character from Sidetalk. It was just really cool because we didn't just get to include the ASAP Mob in our videos, but our actual characters who make New York so special. They tasked us with making the announcements for Yams Day and helping them announce the Yammys which is their version of the Grammys. So how did this collaboration with ASAP Rocky and the ASAP Mob come together? The guys from ASAP Mob reached out because they really liked the energy in our videos and how authentic it was to New York. We interviewed Simonian about how he started his one-minute show, how he linked with Spider Cuz, and what have been his craziest experiences hosting the show so far. The show has greatly reminded us that even in the middle of a pandemic, New York is still filled with people who are just on a different type of timing. Since Simonian and Byrne launched Sidetalk as freshman college students last year, their page has garnered over 170,000 followers. We go out to them and they are good for the camera.” “A lot of the times, we just see someone who we can tell will be good for the camera. “We just meet so many people every day,” says Trent Simonian, the 19-year-old NYU student who started the show last year with his producer Jack Byrne. Some of their best episodes have covered New Yorkers’ impassioned reactions to the plastic bag ban or the saying that “New York is dead.” Others have highlighted odd characters like Lil Agz (from the “oh, say less” meme), a Brooklyn-based rapper who looks like he just graduated fifth grade and claims he’s “your rapper’s favorite trapper, trapper’s favorite rapper.” Sidetalk’s minute-long episodes consist of man-on-the-street interviews that have highlighted some of the funniest, eccentric, and most controversial characters found on the streets of New York. The commercials included cameos from New York internet celebrities such as Spider Cuz-a living, Henny-guzzling incarnation of those “Deadass Spiderman” memes-and BKTidalWave, aka “The Queen of Brooklyn,” aka that Jay-Z fan from Brownsville who vowed to destroy ISIS herself in the middle of Union Square.Īnyone who’s been lurking on Instagram these last couple of months likely noticed that ASAP Rocky was hosting his own episode of a popular Instagram show that’s like New York Nico’s Instagram page colliding with Billy on the Street. “Once we have built a reputable following of people who are interested in seeing more of our work, we plan on applying our skills to develop our own TV shows and movies – not necessarily with the same man-on-the-street concept as Sidetalk, but matching the same energy and unique flare that we bring to our content,” they added.Last week, ASAP Rocky released ads for Yams Day 2021 where he’s seen running up to random New Yorkers and humorously interviewing them on the street along with other members of the ASAP Mob. The pair said that they’ve been approached to make longer videos – Sidetalk interviews are generally around one minute long – but they said that they want to save their longer-form content for TV and film. The brand has grown quickly: Boasting around 15,000 followers in September, it’s close to 280,000 now. As the city comes back to life this summer, we are excited to showcase the city’s revival and energy to the rest of the world,” they added. We have been doing the bulk of our filming during the pandemic, while many have been saying that New York City is dead. “We look forward to continuing to create short-form digital content with Sidetalk for the next few years while we are in college at NYU. We collaborated with rapper A$AP Rocky to bring his virtual Yams Day concert to life and we have been able to turn several regular New Yorkers into local celebrities,” they told Deadline. “We have been able to build an extremely diverse and loyal audience on Instagram that includes celebrities such as Bella Hadid, Charlie Puth, Tyga, and others as fans of the show. The duo told Deadline that they want to take Sidetalk to the “next level” after signing to the Hollywood agency and management company. 'White Lotus' Star Meghann Fahy Signs With WME
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